Gustav Söderström (Spotify co-CEO) interviewed by David Senra

Gustav Söderström interviewed by David Senra. A very good listen covering organizing and running technology companies, building products and AI.

The lesson that there’s not one best way to organize a company, and every way of organizing has advantages and likely disadvantages is something that should be repeated often. But as important is the part of the lesson that says founders and CEOs should organize their companies in a way that fit them personally.

Interviewed about Spotify and the Stockholm startup ecosystem in Fast Company

I’ve been interviewed about Spotify and the Stockholm ecosystem by Chris Stokel-Walker in his Fact Company article How the Spotify mafia took over Sweden’s tech scene: “You got a really good mix of very ambitious, very good, mostly Swedish engineers and product people with a commercial acceleration which would have taken much longer” [without international commercial talent].

Alliance VC leads €1.5 million pre-seed round in Stockholm-based testing platform Endform

Alliance VC has lead the pre-seed round in Endform. The company’s official announcement, Alliance VC’s Linkedin, Tech.eu and Breakit (Swedish).

Quoting our Linkedin post:

AI is changing how software gets built. Engineers can now run multiple coding agents in parallel, generating more code per engineer. But the code still needs to be tested.

That makes testing one of the clearest bottlenecks in modern software development. More code means more tests, and manual QA does not scale. Endform addresses this challenge. It runs Playwright end-to-end tests massively in parallel, giving every test its own machine. Lovable, for example, runs over 400,000 Playwright tests per week on Endform and cut their suite runtime by more than 80%.

The Agentic Code Revolution

AI is currently breaking the historical relationship between engineering headcount and software output and software is becoming agentic. That has fundamental impact on both startup and investing strategy. I’ve written a longer article on my Substack, including how one can think about the strategic positioning of different types of software.

VC investment tactics: Reserves, Recycling, Returns

A VC: Reserves, Recycling, Returns. “You cannot produce a top decile fund with just reserves and recycling. You need to be working with great founders and teams who are building breakout companies. Just like a poker player needs to get dealt some great hands. But how you play those hands when you are dealt them is also critically important.”

Good read as so often by Fred Wilson (and yes, it’s a year-old post).