Where did the paying members go?
Swedish community site Lunarstorm is closing its paid Pro service. From a peak of 100,000 Pro members, each paying 15-35 SEK/month (about 1.6 to 4 euros), the number of paying members had fallen to 10,000. It is eye-opening that 90 percent of a revenue stream in the range of 2.5-3 million euros per year can vanish in one to two years.
To reinvigorate interest, I'd assume, in the LunarStorm site, all former Pro features have been made free. The decision seems to be driven by the need to meet competition from Facebook and others, to which LunarStorm has lost visitors in 2007, and to keep the offer for advertisers strong.