Det svåra är att skapa värde

bubblegeneration: "At this point, you're about to leave a comment abou the "tricky" business models issue. So let me talk about it for a moment. The truth is that business model innovation at the edge is not so hard. There, it's value creation that's the hard part. When it comes to 2.0, business models happen - they're the products of deep, consistent experimentation.

But the key insight is that once you've created the value, if you do experiment, you will more than likely learn how to capture it - that's an almost inevitable function of persistence, risk, and reward (viz Google, Myspace, Skype, etc). The question isn't tricky - in fact, it's loaded deeply in your favour."

Även.