Mindre friktion skapar värde

SandHill.com: Software's New Economic Drivers. "Internet audiences and activity will be better monetized. Continuing to reduce points of friction in advertising, transacting, paying, and communicating will unlock the value of the existing online audience. Innovative new technologies remain the key focus to eliminate roadblocks that create a gap between audience share and dollar share." Kommentarer på Venture Chronicles.

Uppkopplat: Populäraste sökorden på nätet. "Porr och porrelaterande ord dominerar helt svenskarnas sökvanor."

ZDNet: 27% of all holiday spending in 2005 went to online merchants. "In 2002 just 16% of holiday spending went towards online stores, while in 2005 holiday season online merchants attracted 27% of all spending."

Simon Waldman: The media industry in the digital age. "But the second wave of internet disruption shows little sign of subsiding. If anything, it is likely to become more powerful in 2006."

TIME.com: 50 Coolest Websites 2005. "How do we come up with our 50 best? Short answer: we take your suggestions, probe friends and colleagues about their favorite online haunts and then surf like mad."

TNL.net: Portals and Video - An Overview. "If only Apple, Microsoft, and possibly Google, could sit down and agree on a standard way to handle this, it would make everyone's life easier. However, because they all want to lock-in users, we will see an increasing amount of incompatibilities pop up."

John Battelle: When Might the PPC Gap Close? "Click fraud is something of an ecosystem "tax" - advertisers who are putting $1 into AdSense, for example, are (usually) getting more than $1 back."

Blog Maverick: Investing - The Good News - The Longtail of Investing. "The best investment you can always make is in yourself. If you want to secure your financial future, invest in your own knowledge. 29 dollars for a book is going to be a better investment than 29 dollars in commission to a brokerage 99 out of a 100 times."

Cringely: How Pay-Per-Click Is Killing the Traditional Publishing Industry. "Even if 30 percent of our media time is still spent online, this budget effect means that the maximum size of the Internet ad market will still be smaller than the current market for print ads. So instead of growing to $120 billion, something on the order of $60 billion is more likely. That's a lot of money and a huge success for pay-per-click, but it will inevitably put a lot of people like me out of work in the long run."

Cringely: Google's Grand Plan to Take Over TV Advertising. "What Google wants to do with these trailers is SERVE EVERY TV COMMERCIAL ON THE PLANET because only they will be able to do it efficiently." Cringely har varit lite "out there" vad gäller Google senaste tiden, dock värt att fundera på. Kommentarer på Got Ads?