Internet som annonsmedium

N24: Det mornas för internet. "- 2006 kommer många varumärken investera mycket tyngre på internet. Det borde spela en avgörande roll i mediebudgeten inför nästa år."

Gary Stein: The Online Ad Scarcity Issue. "To begin with: the online inventory shortage is for real. Second of all: it's not a crisis of not-enough-inventory. It's a crisis of not-enough-inventory-management."

analystblog: Advertising inventory management innovation needed. "It's about making the other 98% of inventory work better, that's the big ask."

Tranparent Bundles: Media Futures: From Theory to Practice. "There was no central price discovery mechanism for online advertising. Based on this opacity, all sorts of new arbitrageurs entered the market and turned impressions into clicks, and clicks into leads: advertising.com, shopping.com, and a bevy of lead generation brokers." Se även root.net.