Mer pengar till Google när e-handlarna blir duktigare
Bättre förståelse leder till högre vinster för Google. Bra, men kort, förklaring till hur marknaden för sökordsannonsering fungerar och varför priserna på sökord stiger när annonsörerna får bättre data. Intressant om man vill förstå varför Google gör rekordvinster medan e-handlarna har fullt upp med att hålla uppe sina marginaler.
2 Comments:
Hi Henrik -
I'm interested in reading your reaction to my piece, but, unfortunately, I only speak English (typical American, I know), and can't find a tool to translate your writing.
If you have time/interest to translate, I'd love to hear your thoughts.
Either way, best wishes to you!
Hi Tony,
No problem. A quick and rough around the edges translation.
"More money to Google when e-retailers get better
Better knowledge [of search marketing] leads to higher profit for Google. A good, if short, explanation of how the market for search advertising works and why the price of [advertising tied to] search words increase when advertisers get better data [on the results of their advertising]. Interesting read if one wants to understand why Google makes record profits while e-retailers fight to keep their marigins up."
I think your analysis of how the marketplace work is right on the money.
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