Media kommer att köpa bloggar

Wired rapporterar att redaktören för Sam Whitmore's Media Survey tror att mediaföretag kommer att köpa bloggar under de närmaste två åren.

"Look at what happened politically," Whitmore said, when blogs hit the big time during the presidential campaign. "The same thing will happen in business, because people know they don't need to head to branded sites for good information. Bloggers can be trusted to be independent and people will turn to self-published experts for information."

Delvis samma resonemang som i min insändare i Resumé: Blogg en väg till bättre B2B.