WSJ intervjuar Nick Denton

Weblogs Can Be a Great Venue For Advertising -- if Done Right. [via: DurnikBlog].

Wall Street Journal tillåter inte gratisläsande för evigt, så vill du läsa intervjun med Gawker Medias Nick Denton utan att betala måste du surfa dit så snart som möjligt.

"WSJ: Blogs are often unruly, unfiltered, uncensored and unpredictable. Why would an advertiser place a message in an environment that is often beyond its control?

Mr. Denton: It's the unruliness of Weblogs that has made them so popular. I think a lot of readers are pretty bored by mainstream media and, just as people are increasingly swinging away from network television for more exciting fare on Comedy Central, so they are also gravitating toward Weblogs, because there is a sense that Weblogs are more authentic."