Bottom up

Why 'Bottom Up' Is On Its Way Up. Fortunes David Kirkpatrick: "We're entering what might be called the Bottom-Up Economy. As the Internet's influence grows, we're seeing its intrinsic egalitarianism and tendency to empower the small start to change many aspects of modern life. Customers today have more options and less loyalty. They will migrate to businesses that see them as participants in a process rather than as just consumers."