Sunday, November 23, 2003

Clayton Christensen on how companies can both endure and disrupt

The Industrialized Revolution (Fast Company). "Eighty percent of the cases used in the typical MBA program are about successful companies," says Christensen. "Students graduate with this notion that 'If I do everything that the people in those cases did, then my organization will grow and be successful, too.' But in many ways, the causality goes the other direction. If you're successful and growing, you can manage any way you want to. Growth makes so many dimensions of management easier. It's when growth stops that things get tough."

Claytonsen's new book The Innovator's Solution: Creating and Sustaining Succesful Growth is the sequel to his very good 1997 book The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail.